Is Zack a Dad? NO

Press kit 路 Brand guidelines v1.0 路 Approved by the board (two people and a bump)

Press kit

Everything a journalist, designer or curious relative needs to represent Is Zack a Dad? correctly. Please read the guidelines in full. There will not be a test, but there could be.

About Is Zack a Dad?

Boilerplate 路 use verbatim 路 do not improve

Is Zack a Dad? (iszacka.dad) is the world's leading, and only, authority on whether Zack is a dad. Founded in 2026 by Jess & Zack, it answers a single yes-or-no question through more notification channels than anyone asked for, a cryptographically signed ledger and a DNS TXT record, each request served in under 10 milliseconds of CPU. It uses no AI, stores nothing about the baby and has never knowingly been wrong. The current answer is NO.

Founded
2026, in a fit of anticipation
Headquarters
Whichever Cloudflare datacentre is nearest you
Employees
Zero. Two founders. One incoming, start date approximate.
Product
One bit of information, delivered redundantly
Current answer
NO
Funding
None sought. Nappies, however, are welcome.

The mark is an egg. It has always been an egg. Pair it with the wordmark, set in Anybody at full weight, and give it clear space of one egg on every side.

The NO

Rule 1. The NO must never be displayed smaller than 400px.

The NO is our most recognisable asset and, for now, our only product. It is set in Anybody 900 at 150% width, in Signal NO, and it is never displayed smaller than 400 pixels. The specimen below is shown at the minimum permitted size. If your screen is narrower than that, your screen is non-compliant: scroll, rotate, or buy a bigger one.

NO, at 400 pixels

Specimen: 400px. Anything smaller is a "no", and we have enough of those.

Colour

These are the actual custom properties from /styles.css, swatched live, so they follow your light or dark mode. Each status colour may only be used while that status is true.

  • Signal NO --no Light #e2491f
    Dark  #ff7448     Reserved for the word NO. Currently in heavy use.
  • Imminent Amber --soon Light #f2a300
    Dark  #ffc23d     Labour only. Using it for a late train causes panic.
  • Dad Green --yes Light #14864a
    Dark  #3fd58a     Embargoed until further notice.
  • Eggshell --paper Light #f1ece1
    Dark  #12110e     The paper everything is printed on. Dark mode: the night feed.
  • Oatmeal --paper-2 Light #e6dfcf
    Dark  #1d1b16     Paper, but further down the page.
  • Muslin --panel Light #f9f6ef
    Dark  #191712     Cards and panels. Absorbent.
  • Ink --ink Light #17140f
    Dark  #f1ece1     Text, rules and the house shadow.
  • Graphite --ink-2 Light #4c4538
    Dark  #c3baa7     Secondary text. Still legible, as required by law and taste.
  • Pencil --ink-3 Light #786f5d
    Dark  #948b78     Tertiary text. For footnotes nobody reads.
  • Focus Blue --focus Light #2257d8
    Dark  #82a8ff     Keyboard focus. Never decorative.
  • Error Red --error Light #c42b1c
    Dark  #ff6b5b     Something went wrong. Not to be confused with Signal NO, which is fine.

Typography

Three typefaces, all self-hosted and all under the SIL Open Font License. No others, please. Comic Sans has been informed.

NO.

Anybody

Display: the answer, headings, anything shouted. --font-display. Licence (OFL).

Zack is not a dad. Yet.

Atkinson Hyperlegible Next

Body text: designed for legibility, which the answer has never lacked. --font-body. Licence (OFL).

X-Is-Zack-A-Dad: no

Martian Mono

Telemetry, kickers and code. --font-mono. Licence (OFL).

Do's and don'ts

Do

  • Display the NO at 400px or larger.
  • Keep the question mark. The question mark is load-bearing.
  • Use the current answer, and only the current answer.
  • Use the house shadow: 3px, no blur, as nature intended.
  • Link to the answer itself rather than paraphrasing it.

Don't

  • Stretch, squash, rotate, outline or gradient the NO.
  • Write YES before it is true. Premature YES is a sackable offence.
  • Use NOT YET for anything that isn't labour.
  • Put the logo on a baby, or anything about the baby on anything. See the privacy policy.
  • Add a moustache to the egg. We have been asked.
  • Ask for comment. The comment is the answer.

Downloads

Approved assets, free to use for coverage, group chats and fridge doors. The social cards are pre-rendered for every status, because it is important to be ready.

Social cards (1200 脳 630)

Favicons

  • NO SVG 路 /favicon-no.svg
  • NOT YET SVG 路 /favicon-soon.svg
  • YES SVG 路 /favicon-yes.svg

App icons

Media enquiries

Please don't. If you absolutely must, email ask@iszacka.dad: a machine will reply at once with the only fact we have. For everything else there is every possible way to find out.